About Us
Rooted in Oslo – Built for the Culture
At deVries, we’re not just building a brand—we’re building a part of the culture. From the streets of Oslo to the underground scenes across Norway, our mission is to shape a streetwear identity that is both authentic to our roots and relevant to the now.
We draw inspiration from the raw energy of the 90s—a time when streetwear was born out of skate crews, hip-hop tapes, oversized silhouettes, and bold self-expression. That era left a lasting mark on how style could reflect identity, independence, and resistance. At deVries, we carry that spirit forward, but reinterpret it through a modern lens, tailored for a new generation.
Oslo is our home. It’s where concrete meets creativity, where cold winters shape layering culture, and where fashion isn’t about hype—it’s about attitude, community, and presence. We’re proud to be part of a growing streetwear movement in Norway, and we’re here to give it a stronger, more defined voice.
All in the Details
At deVries, quality is not just a principle—it’s a foundation that guides everything we do. From design to production, every step is driven by a deep commitment to craftsmanship, material integrity, and thoughtful execution. We believe that good design should feel effortless, but behind that simplicity lies a process built on precision, intention, and care.
Our focus has always been on creating garments that last—not just in durability, but in relevance. Pieces that hold their shape, hold their value, and hold their place in your wardrobe over time. We don’t believe in overcomplicating—we believe in getting it right. Because in the end, it’s all in the details.
Past Meets Present
deVries is built on the tension between the old school and the new wave. Our design philosophy merges the best of both:
This balance is what defines our aesthetic. It’s not about recreating the past—it’s about evolving it. The result is a style that feels both timeless and current, equally at home on a basketball court in 1997 as it is in a studio in 2025.
Built from the Ground Up
We’re not here to follow trends—we’re here to build something real. Piece by piece, drop by drop, deVries is becoming a symbol of local pride, creative freedom, and street-level expression.
We’re inspired by the people who wear our clothes: skaters, artists, rappers, photographers, students, and builders of their own paths. Those who understand that clothing isn’t just something you wear.
Our goal is to create a brand that reflects the streets we come from and the future we’re heading toward. To bridge worlds. To bring people together. To shape what Norwegian streetwear can be—not by copying others, but by building our own lane.
Ethical by Design
We believe good products should come from good practices. That means working only with responsible manufacturers who share our values around fair labor, safe working conditions, and sustainable methods. Our production partners are carefully selected for their transparency and accountability, and we maintain close relationships to ensure our standards are met at every level.
deVries.
Born in Oslo. Built for the culture.