About Us
Business model
We want to put Norway and Oslo on the map when it comes to streetwear!
deVries wants to create exclusive, high quality clothing for a reasonable price. All our pieces have a natural blend of old schoo, combined with high quality details. The beauty of the product is in the design, the details, the fit, the quality and statement it brings with it.
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Vision
deVries wants to become a household name in the streetwear culture. We want to bring back the aesthetic from the 90s and 2000s with an enormous attention to detail.
Its always been all about the details. Unique quality pieces, that are long lasting.
We are slowly building a community that represent the street-culture of Norway.
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Background & Process
The deVries brand was founded and started in early 2021. It was started as a school project, but fast turned in to a full-time business. Our owner and founder, Ruben Kristiansen-de Vries are studying a bachelor’s degree in entrepreneurship and wanted to pursue the dream of having his own clothing brand.
The crew at deVries has always been fascinated by streetwear, hip-hop, rap, skating and the culture that comes from it. Mainstream streetwear inspirations like supreme, Palace and Stone Island first sparked the interest.
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We are now two guys pursuing our dream of running a clothing brand.Â
How will all this turn out? Only one way to find out!
 Ethical production
For the deVries brand it is vital that the production of the clothing is made in a humane way and in a safe work environment. Before moving forward with any clothing manufacturer deVries runs a ethical test of the company, to ensure that the employees’ rights are upheld.
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